When you sell your home to a cash buyer, you don’t pay commission or any closing costs. It may seem revolutionary, and maybe it is—the cash buying process is a whole new way of selling and buying properties. Cash buyers are shaking up the norm and filling an important niche in the home sales business. Cash buying companies charge commission because they don’t have to.
No Sales Agents
In a traditional home sale, the commission you’re charged at closing is paid to the sales agents, the broker, and the brokerage company. These professionals make their living by charging the seller a certain percentage of the selling price of a house. The percentage varies but usually ranges between 4 and 6%.
In contrast, cash buyers don’t employ sales agents and aren’t brokers. The cash buyer will buy the house directly from you. There are no “middlemen” to pay commission to.
No Marketing
The largest part of the traditional home selling process involves marketing. The home is photographed and the listing is posted to websites and social media. The sales agent promotes your home to prospective buyers and gives them personalized tours.
Marketing costs money, and the time invested by the agents and the agency needs to be compensated for. But none of this exists in a cash sale. Your home is never marketed, but simply purchased. The sales transaction is between you and the cash home buying company.
Direct Buy
The idea of a direct buy isn’t unknown. For years, individuals have sold property to one another through a direct purchase contract. But over the years, the home sales industry has grown into a long, complicated process involving many people who must be paid.
Dealing with a cash buying company means you are doing business directly with the owners of the company. If you have questions or concerns, you can talk directly to them. This personalized touch doesn’t cost extra because it’s part of the direct selling process.
In short, cash buying companies have no need to deduct commission from the proceeds of your home sale. They acquire the property directly from you and pay the full amount they offered at closing. It’s a different type of property selling, but more and more sellers are finding it works best for them.
You can sell your Augusta area house without paying commission. Click here to learn more.